BADDI, (Himachal Pradesh), Aug 30 – Buoyed by the response from the India market, the leading direct selling company, Amway is planning to infuse additional funds in its main manufacturing unit -Sarvotham. The unit located at Baddi covering an area of 150,000 square feet, will be enhanced its capacity in order to growing demands of Amway products in the market. The production unit which was commissioned in 2005 with an investment of Rs 50 crore, produces about 85% of Amway products in India. It has rain water harvesting system, in-built effluent treatment plant and has complied all environmental norms.
While addressing a group of visiting reporters, William S Pinckney, Managing Director of Amway India, said that the company is planning to triple the capacity of the Baddi plant by pumping an additional amount of Rs 55 crore. “We started operation in India in 1998, and now it has become a major market for the company,” he said while sharing his future plans with the media people. Pinckney, however, observed that market penetration of direct selling industry in India is still low. “The present volume of business of direct selling industry in India is nearly Rs 3000 crore which can be increased to manifold,” he added.
On future plan of Amway, he informed that the company is now in the process of launching more products during the current year. “The Vitamin and dietary supplement market is poised to grow by 33% by 2013. Over 50% of Amway’s business comes from the sale of dietary supplements,” Pinckney added.
North East market: North East India has emerged as a major market for the company. The company has been able to achieve a sizeable market share from the region. “Our growth in the region is around 44%. But, considering the upswing in demands of our products, we are targeting more growth in the North East,” he informed.
In 2008, the total volume of business of Amway in the North East was around Rs 28.70 crore. The figure has gone up to Rs 41.24 crore during the current year. It has also provided employment opportunities to 45,000 distributors in the region. ASSAM TRIBUNE